Marketing Workshop
From theory to campaigns that actually run
Positioning, audience research, content and digital channels taught through live brand exercises; participants leave with a campaign plan they built themselves, not a set of notes.
- Duration
- Half-day, full-day, or a 4-session series
- Audience
- Marketing students, entrepreneurship cells, startup and brand teams
- Format
- Workshop-style with team exercises and presentations, 25–150 participants
One page with the agenda, outcomes and formats, ready to circulate internally.
What participants walk away with
- Define positioning and a sharp target audience
- Write messaging that speaks to a specific buyer
- Choose channels by objective instead of by trend
- Plan a content calendar and a simple funnel
- Read basic performance metrics and decide what to change
Session agenda
Modules are re-ordered and re-weighted based on your batch and available time.
- 01
Positioning & differentiation
Who it's for, what it replaces, why it wins.
- 02
Audience & insight
Cheap research methods that reveal real buying triggers.
- 03
Messaging & storytelling
Turning features into reasons to care.
- 04
Digital channels
Search, social, email and creator collaborations, compared honestly.
- 05
Content & calendar
A month of content built in the room.
- 06
Measurement
The handful of numbers worth reporting.
Frequently asked questions
Quick answers to help you plan the session for your group.
What makes this marketing workshop different from a lecture?
Participants work on a real brand or their own idea during the session. They leave with a campaign plan, not just notes and theory.
Is digital marketing covered?
Yes. We cover search, social, email and creator channels, but the focus is on choosing the right channel for the objective rather than chasing trends.
Can startup teams attend?
Absolutely. Startup teams and entrepreneurship cells often use the workshop to sharpen their go-to-market plan and messaging.
How long should the workshop be?
A half-day gives a strong overview with one exercise. A full day or a 4-session series lets teams build and present a complete campaign.
Enquire about this workshop
Or call / WhatsApp 9599587790 directly.
Why book this workshop
- Built around your batch size and outcomes
- Delivered online or in person across India
- Practice, roleplays and takeaways, not just slides
- Facilitated by Ashwini Walia, 15 years of brand experience
Get a marketing workshop plan for your batch
Share your audience, objective and preferred duration. I will propose a campaign-building agenda with exercises your participants can complete during the session.